INTERVIEW

THE FASTEST ROUTE
TO FRESHNESS

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Over the next few years, imports and exports of agrofood products in the Netherlands are expected to grow annually by 3% and 5% respectively. And that growth will obviously have a direct and indirect impact on the supply chain, as will the rising global population and changing diets.

This sector certainly merits our attention: agrofood has enormous potential. We have developed a series of interviews and trend papers, in which we look at key trends in today’s agrofood sector and the supply chain with a number of experts. Our experts come from a variety of disciplines. They will tell us about the opportunities and challenges in the agofood sector and the supply chain.

Exciting trends in the food industry

In this first publication Steenbergen will be our guide to the most exciting trends in the food industry. ‘Our food system has to change; we need to take a new course. Two key trends will define our future: small-scale and sustainable on the one hand; and ground-breaking technology on the other.’

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Cultured meat, synthetic milk and nutrition lessons at school. If anyone knows about new developments in the food sector, it’s Hans Steenbergen. Steenbergen is a trendwatcher, journalist, magazine maker and co-founder of Food Inspiration, the international magazine for food professionals.

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